
I’m inviting You to the NYMF show at Tallinn Fashion Week. Not just to see the beautiful dresses with your eyes but to experience something that I can’t describe with the words yet but what I can express with the language of dresses. I’d like to open a portal on the stage of Tallinn Fashion Week and invoke the whole spectrum of different goddesses through it. To be the guide, the bridge between the visible and invisible world. I’m not sure what’s going to happen but I’m curious and want to experiment. And even if nothing happens… you still would be touched with something really beautiful.
Anyway… I will try to open the portal on Saturday, October 19, 19:00, at Tallinn Fashion Week in Kultuurikatel.
You are very welcome to experience.
Tickets available at Piletilevi.
Find the event from Facebook.
P.S. After the show party continues at NYMF Fashion Studio (Süda 1, II Floor, Tallinn)
- Sep 27, 2019
I feel that before continuing the journey of creating a collection I need to share with you also my dragonfly story.
Me and NYMF have been one. If anything happens with NYMF, it will affect me and also every single experience of mine affects NYMF. Some of you probably already know that I tried to separate myself from NYMF for some time. But very few actually know that I also experienced the complete let-go, the death of NYMF at that period. It was one of the deepest points in my journey but actually, it liberated me a lot. For more than 12 years I had thought that NYMF was something that I just had to do, by being kind of my identity. But after going through this point I felt that I’m not obligated to do anything anymore, from now I have completely free choice to choose anything in my life.

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Coming back to Estonia and to my studio, there was still the NYMF’s “bear-lady” on the wall. Still eyes closed, still deep-diving in her innerworlds… although I had felt already for some time that I really want to open her eyes…. that actually she already has the eyes open but on that visual still closed…
Until one day I just decided that now it’s time… that the “bear-lady” has to go. Finally. I ritually pulled her down from my studio wall, from NYMF’s website, everywhere I remembered… And oh, there were lots of her, because NYMF has been telling all its stories through her for a long time. Probably it takes some time for her to disappear completely. And actually, should she at all?
But after this decision and change, I felt such a relief, purification, and expansion. So much free space appeared.
And then I started to dig into my webpage because the world there looked completely different without the bear-lady. I changed some visuals, layouts, fonts…. but somehow felt that something was still missing, that the soul and story didn’t come through yet. I felt that I need to bring in some elements of nature. Because NYMF has been always deeply connected with nature.
So I decided to try to integrate some spirit animals. First tried the wolf… it didn’t work… then the tiger… no…. eagle… again no…. hmmm… And then suddenly the dragonfly came. And it was perfect. The dragonlfy??? How? I wanted to have the powerful animal and instead of that comes the airy, light and almost transparent character… But I still trusted and let it be there.
I remember it was in the middle of the night when I finished my webpage. And thought that ok, before going to sleep, I will google about the dragonfly. But before finding the symbolism and message as the spirit animal the fact-section popped out for me:
“Most of a dragonfly's life cycle is spent as a nymph, being underwater, invisible. Then it goes through a metamorphose and transforms into a beautiful dragonfly.”
I was shocked. My whole world got upside down. Tears were falling. I had never looked the nymph as a dragonfly nymph…. it has always been the mystical Ancient Creek nymph for me. But somehow, experiencing my own life as a big transformation lately… everything somehow was making sense and I got a totally new perspective and symbolism to my life.
I felt that I need to share this story because the dragonfly appeared into my life just some hours before I said “yes” to the Tallinn Fashion Week the next morning. For me from a totally fresh level of being. NYMF as a Dragonfly.
But what does this dragonfly symbolizes for me and what does it carry?
Yes, it has lots of meanings, most of them are super positive. But for me, the dragonfly is the guide or messenger between two worlds - visible and invisible. Reality and illusion. But which one is which actually?
Please follow our journey in Facebook @ NYMF Fashion and Instagram @nymffashion
- Sep 23, 2019
Well, traditionally one of the first steps in the journey of creating a collection is to create a moodboard. Usually, it should give you a first impression of how the collection would look like visually: the colors, silhouettes, details, style, etc... My moodboard this time carries exactly the opposite. It reflects everything that is not visual. Carrying rather invisible. And this is exactly what I want to bring to you with my dresses. The invisibility. The experience.
- Dress as an experience. -

By nature, I am the explorer. The experiencer. Probably that’s why I live quite an extreme way in some context. To experience as wide range of variations as possible. And recently my experiences have become more and more unearthly, magical and divine.
The moodboard on this photo hasn’t been made especially for this collection or for this writing. I found it from my phone while browsing the gallery about my paradise trip from this spring. But I decided to share it because it gives the closest impression of what I have been living, experienced through me and carrying since that time.
So yes, I have been blessed to have the ability and opportunities to experience these things through me. Or rather, I have finally accepted these for myself. But I also have this growing inner feeling that I couldn’t keep the experiences selfishly only for me but I need to share them.
- How to express the invisible? -
Bringing some kind of sensations or experiences into material world is definitely a creation. And in my case, I speak most fluently the language of dresses.
Have you ever thought about yourself as an altar? And what would you place on your altar? Can you imagine a dress as a portal that opens while wearing it and connects you with the divine experiences?
- Me as an altar. Dress as a portal. -
A woman in her divine nature is a harmonious mix of diverse variations. She includes in herself different aspects as a creatively brilliant Saraswati, abundant Lakshmi, sacredly-married Parvati, divinely romantic Radha, maternal Sita, mysteriously playful Lalita Tripura Sundari and also a bit more darker aspects as a warrior Durga, transformative Kali, and false-self-sacrificing Chinnamasta. And these are just a few examples.
To be fully harmonious we need to be connected with the different sides of us and know how to invoke them in certain moments. Even the dark ones. Because the dark ones are not the “bad ones” like we tend to think. Every aspect has its own role and they are just waiting to be invoked. In order to enrich your life or to ask help for going through some difficulties in life.
So to conclude the long story. The new collection carries the harmony of different aspects of the goddesses and each dress in this collection acts as a portal through which to invoke different divine beings and experiences into your life.
What kind of goddess would you like to invoke?
Please follow our journey in Facebook @NYMF Fashion and Instagram @nymffashion




































































































